After more than 800 closed transactions, I can tell you the single most important decision a seller makes isn’t about staging, photos, or timing — it’s the list price.
Buyers and their agents see every comparable sale you do. A home priced accurately against recent, truly comparable sales generates showings and offers in its critical first weeks. A home priced on hope sits, and homes that sit almost always sell for less than they would have with accurate pricing on day one.
Accurate pricing starts with a real market analysis: recent sold comparables (not just active listings), adjustments for condition and location, and an honest read of current market trends in your specific neighborhood — because Woodland Hills, Winnetka, and Granada Hills don’t behave identically.
Pricing also works alongside preparation. Small investments before listing — paint, repairs, cleaning, and professional photography — routinely return multiples of their cost. When I sell a home, preparation and marketing are built around supporting the pricing strategy, from brochure to digital campaign.
My free home value consultation covers all of it: a personalized estimate, recent comparable sales, current trends, a recommended list price, and specific ideas to maximize your value before you sell. No cost, no obligation — just 44 years of pricing experience applied to your home.